I firmly believe in the data-driven approach. Data is the key to success in today's digital age, and I am passionate about utilising it to assist businesses in making informed decisions and achieving their objectives.
For over 10 years, I have been engaged in marketing within the IT sector, primarily dealing with the implementation and operation of a wide range of analytical systems.
My core expertise is in data analysis, where I am adept in utilising tools such as Google Analytics, Google Tag Manager, Google Data Studio, and Google Optimize. I have experience working with SQL, which enables me to handle large data sets with ease. Furthermore, I have basic knowledge of data analysis libraries in Python, which allows me to perform advanced data analysis.
Alongside my data analysis abilities, I have other valuable skills in programming, marketing, and automation. I am proficient in Javascript, with an emphasis on ES6+ and OOP, as well as NodeJS and VueJS. I am skilled in working with APIs, CSS (including Grid and Flexbox), and HTML.
I also have expertise in performance marketing, specialising in Google Ads and Facebook Ads, as well as marketing automation using Get Response and Zapier.